Marketing Articles
231: Evaluate Your Event To Accumulate Profit
If you are running workshops, seminars or conferences like Oslo , Norway based Ulrika Fredrikson you won't be doing it as a charitable act. Let's face it, even if you were a charity, you'd have to cover your costs somehow. Ulrika runs a combination of sponsored and paid-for events which improves the ticket price for delegates but increases the pressure on her to fill seats to satisfy the advertising benefit for her sponsors.
Whether your event cost $10 or $10,000 to stage,...
232: Search Engine Placement
You have probably heard a lot about Search Engine Optimization or the phrase like "make your site search engine friendly". But how exactly can you go about doing that?!
Here you'll discover this search engine optimisation information to be much unlike than what is presently provided on the web. I have been in your position and given by my experiences I'll tell you like it is, no ugly tactics, no hype, just direct facts so you could have your own determination about what is...
233: The Big Bang Publicity Campaign
Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand.
Fame w...
234: How To Use White Papers To Promote & Sell Your Industrial Products On & Off The Internet
Increase sales and improve marketing ROI by writing and distributing white papers to promote your products and corporate capabilities
235: Product Placement Makes Events Memorable
The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli's desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli's printer since she came back from the team-building seminar. The discussion soon turned to one about the value of team-building and how the CEO had been considering something similar for the senior managers.
“So, what was the name of the provider for your team building...
236: Software Promotion: Collaborate To Succeed
Internet is a medium of collaboration. There are millions of web pages, so one can easily get lost in the crowd. But there is a system by which you can get noticed that is by collaborating.
Link to succeed is the formula for promotion.
This section covers strategies which will manifold your presence and ultimately your sales by creating an alliance with other players.
1. LINK TO CHAIN AND CHAIN TO GAIN
Link to others and make a big chain. Another way to gain top w...
237: Marketing An Event Is Easy... Right?
“What advice do you have about marketing an event to achieve a successful outcome?” Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.
“If you are running an event as a profit-making activity” Maggie began “then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your cos...
238: Ensuring Success Through Market Research
Finding business ideas is easy enough. There are endless possibilities that range from products to services which are in need of improvement or modifications. Producing new, improved products or services than those existing is an advantage over the competition. However, prospective entrepreneurs often forget an essential component of their future businesses. They neglect checking if their ideas are feasible to attract a large and sustainable market by conducting marketing res...
239: Market Research, The Meat And Potatoes Of Good Business
What is market research really and why is it such a huge emphasis for so many people?, one might ask. Can’t you just create a good product that will attract it’s own market? Do businesses really spend that much time doing something so boring? Yes, No, Yes. The fact is that with out market research a business will fail and this is the most common misunderstanding for the thousands of small businesses that leap up in this country every year and then die out almost as quickly.
...
240: Marketing Your Book With A Blog: 10 Tips To Attract More Buyers (You Do Have A Blog, Right?!)
Books and blogs seem to go together like butter and toast. It doesn’t matter whether you use your blog to develop content for your book, or you create the blog for marketing the already finished book. Some people have started calling this powerful combination “blooks,” books that are derived from blogs.
But they only work well together when you implement these important tactics.
1. Use a domain name for your blog that relates to your book title so becomes known and “fin...
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