Marketing Articles

I don’t know about you, but when I started my business and even today with a son in college and two kids at home who love to shop as much as mom, I don’t have a lot of money to spend on marketing. I need to make sure that every penny I spend is spent wisely, very wisely. So when I market my business, I need to make sure that I’m creative and use all the tools I have available that don’t cost money. Here are some tips that I have found that worked for me. Radio/Media - It’s...

Your website is the first thing your new potential customers will see when they meet you. Are you making a good first impression? Meeting someone online is little different than meeting them in person; unfortunately, you have less than a minute to catch their attention and keep them reading. Do they like the look of you? Are you saying what your customers are looking to hear? With the future of your online business riding on your words, are you making a good impression? Here ...

There were 11,820 searches for pizza restaurants in Chicago on Yahoo! in May, 2006. In Los Angeles there were 7,993 searches and in Detroit, 5,522. Identical searches occurred in nearly every major and not so major city in the U.S. And not just for pizza restaurants. Italian, Mexican, American, Chinese and just plain restaurants, all had their share of online searches. In short, there are a lot of people looking for good food online. The smart restaurants are positionin...

Today’s largest businesses are really taking blogging seriously. They are not about to sit back and let the rest of the world reap the advantages while they don’t. Successful business people are intelligent. They know how much blogging can connect people together. They know that by using blogs within their organizations, they can easily and cheaply build better businesses. If you are curious about how to make blogging work for your business and how to get visitors to your blo...

Studies show that readers are often much more interested in blogs that offer pictures. Blogs that use pictures are shown to be accessed more often than plain text blogs. If you are looking for an interesting way to boost traffic to your site, you might want to think about including pictures. Adding pictures to your blog is typically not a hard task. Most blogging programs will have areas in which you can quickly and easily add pictures. Keep in mind that if you are involved i...

Looking for a low-cost, attention-getting way to promote your business? Do it with promotional products. Sometimes called "advertising specialties," these delightful items include mugs, key rings, caps, t-shirts, playing cards, license-plate frames, flashlights, and more -- all with your company LOGO printed on them. People just love them, especially if you offer them for free. Often your established customers will even BUY them, sometimes at a price that creates a profit ...

In a conversation I had the other day with the chairman of one of the top network marketing companies, he said (about his reps): Why shouldn't they be able share the product and the opportunity? Indeed. A totally understandable and necessary worldview from the owner of a network marketing company (and the sales reps in the company as well). However, it runs smack into an opposing worldview of most consumers he's trying to reach, who have a different world view about ...

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants ...

Interesting people have opinions and beliefs that they they feel strongly about. Let's call these biases, especially when talking about theirs. Hehe. Bias: A preference or an inclination, especially one that inhibits impartial judgment. What does this mean for you marketing a product you love? 1. Everyone doesn't have the same biases you do. And they like their biases just as much as you like yours. 2. If you continue to try to force everyone to convert to your...

Now that you have a brand new and fresh web site that you will be putting in circulation in the very near future, the next step you will need to take is advertising for this site to make a huge impression on the market. How does one go about writing a strong press release for an impending site introduction? You are not alone if you are unsure on how to go about this, but there are a few suggestions to get you started, here are some that have been successful in the past. Re...