Marketing Articles

When the network marketing business is offered to people, here's the number one attraction most recruiters offer: #1. Make money. Big money. Part time money. Some kind of money. Second most popular? #2. Be your own boss. So those who have come, responding to those calls, have done so to make money and be their own boss. So far so good. We got who we asked for. And there's more good news: According to a recent poll commissioned by Yahoo, Two-thirds of America...

That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this: 1. Has everyone bought your product? If not, then everyone has spoken, haven't they? Sigh. And no, it's not necessarily that your presentation is bad. ( http://kimklaverblogs.blogspot.com/2006/04/are-you-trying-to-convert-heathen.html ) Even with the ideal show 'n tell, there might not be a match. N...

In the previous post, "What's love got to do with it?" I reported that most of today's aspiring entrepreneurs say they do NOT put money first when they think of launching something of their own. Instead, they want something they love, something that matters to them, where they can be their own boss, and then, yes, also earn some money with it. I suggested that if we are to take them at their word, we'd better think of ways and language to attract these kinds of people t...

When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you? Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it. If they did get compensated somehow, and you found out later, would you be as...

We all know that savvy people don't believe us (marketers) like they used to... That's very hard to accept when you are 1000% convinced you have the most remarkable product, that it's scientifically proven and, it's really helped you. But that is not enough today, and anyone who has tried to market anything they love to anyone else knows it. (Except for Mom, who will try anything you offer.) That's where the art of marketing comes in. Assuming you believe you have th...

Jo knew that events could be advertised in the Trade Magazines linked to her company's line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she begin? Some of the best advertising you can get is editorial written about your event or your company. Print media like trade journals, magazines and newspapers are often looking to fill their pages and you may have noticed that art...

Some people say that they're the same - word of mouth and network marketing. Tom "Big Al" Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant. While network marketers do speak to others about their wares, the 95% drop out rate in NM tells me that the "words of mouth" in NM are somehow not the same. People everywhere still recommend rest...

As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company's marketing strategy. “All too often”, he says, “the message is confusing and some designs actually drive customers to walk straight past” Renting space at a trade exhibition, designing a stand, having it built and staffing it for the duration of the exhibition shares some of the essen...

That's a popular question. Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product. However, there is NO best way for all. Just like there's no product for everyone. Here are five questions to help you decide what YOU should do. Remember, you're the one leading, so choose what suits YOU. And no, it might not be the same way y...

Sure, advertising is easy if you’re Pepsi or Apple, but what if you don’t have millions of dollars to throw at TV and print ads? Any business owner out there looking to cut their marketing budget should look no further than Guerrilla Marketing for FREE – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson. We’ve all heard examples of businesses that spend nothing on marketing and yet never seem to be lacking in customers (Kri...