Marketing Articles

Soon, I’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small (3 sites), but all three split tests agreed on the following factors: 1. Blue (#000080) is winning over black by a small margin on all three sites. I hadn’t expected that. I use dark blue just because I like it and the large study showed that any dark...

I remember back in the mid 90s when I was "in between" jobs, in debt and broke. My "in between" job status at that time for a period of about one year was a car salesman. Now, I know what your thinking. Why? My answer.....hmmmmmmmm. Anyhow, it happened and as it turned out, it became quite a learning experience. What I experienced as a car salesman in my very brief career by choice, was rather disturbing. This is by no means an article on selling cars. This is what salesmansh...

I know that the majority of you at the time of this reading is about tired of or is now accustomed to spam and telemarketing. We are definitely tired of it, but I think we have grown to accept it. But at least now there are spam filters that block alot of it. One thing that I have learned from all of this, is that this form of so called "marketing" being that of spam, telemarketing(phone spam),and of course snail mail spam, is not the way to conduct business in a civilized ma...

You know, if you ever took a middle school earth science class, what a niche is. If you didn't well...a niche is an area where a person (whoever the niche is for) is able to survive and thrive. It has many different specific types but the fundamental idea is that is a place specially suited for a thing to not only make it but succeed in it. So niche marketing is finding a particular market where you are able to find success marketing your specific product. Some people have a ...

Do you need an easy way to collect testimonials from customers who have agreed to provide one? The Testimonial Wizard software is the easiest to set up and use. It's a good choice for the marketer or small business person who wants an automated way to manage small surveys. What can I do with it? 1) Collect testimonials from customers who have agreed to it; 2) conduct small products surveys effectively and cheaply; 3) conduct opinion polls with prospects and customers. T...

I just bought a product after being on a list for over two years. I hadn't spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming. Day after day after day. Week after week. I finally gave in and purchased his product recently (it's in a field WAY outside marketing). Why did I stay on his list for so long? And why did I finally pony up the cashola for his product? It's because he had taught me to respond. Just like he taugh...

Professional sports teams as well as colleges and universities use their respective logos as a way of marketing their team or institution to the rest of the world. These marketing efforts take place in a number of different ways, and have been proven effective time and time again. Just a few of the ways that sports logos are used for marketing purposes are listed below. 1. Both professional organizations and colleges grant licensing rights to anybody that wants to use thei...

There are momentous events that occur during our lives that later on, we will end up wishing we had on tape. Photographs are no longer the preferred method of storing memories, giving way to video cameras instead. As more technological advances are made, there are bigger and better video cameras on the market available for purchase. It is ultimately up to you to decide which video camera will best suit your needs. A video camera can be a major purchase, and should be a wel...

Joint-Venturing doesn't end on asking a Guru to endorse your stuff. But that's what the majority of people in the Internet marketing world focus on. Here's an unusual & insanely profitable kind of JV: Co-author with a Guru. Yes, you better know what your stuff. And no – it’s not for you if you aren’t damn serious. Because it takes a lot of work & brings in a lot of cash. Not for the easy-goers. But why would the guru want to do this? Because it saves them time & ...

Social Bookmarking could be one of the best things that ever happened to websites and blogs. Basically Social Bookmarketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This gives the user a way to classify, rank and organize content using tags. The most popular Social Bookmarking Site is del.ici.ous, which has millions of users. Social Bookma...