Marketing Articles

Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you’ve made a sale.

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes.

Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why...

You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get more leads and close more loans. But, what if you don’t have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it - like the Big Dogs. It all comes down to RESEARCH. The hardest...

So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for recruiting. But when looking for good mortgage brokers, it is best to look at what will get you the best Return On Investment. Just like in attracting clients to your business and c...

Have you ever wondered why e-books are so popular? Could anyone write and publish one? These are a couple of questions that we will answer today. Nowadays you can find e-books everywhere on the internet. There are even libraries where you can download them directly to your computer. While some e-books are free, because they are in public domain, there are some that are written specifically to boost advertising. It is well known that everyday people log on to the interne...

The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can do your business venture more harm than good if you make a hiring mistake and end up with the wrong writer for your purposes, ...

Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that – a conversation. So what can you say to a prospect sitting across the boardroom table, or someone...

Which of the following statements about Affiliate Marketing describe where you are? 1. You know what Affiliate Marketing is. 2. You understand that Affiliate Marketing can produce a good income for you. 3. You believe in your ability to make money selling other people’s stuff on the internet. 4. You’re not exactly sure of what you should do first, where you should invest your money or how to move from learning to earning. If this is where you’re at, you’re not alone...

Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century. The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging's ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered “into their pocket in real time”. Used p...