Marketing Articles

I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more profitable on average than long copy. Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites...

The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers. It is ...

Getting ahead in the affiliate marketing industry is not as difficult as some may assume. Depending on the aspirations or the purpose behind a person joining the affiliate programs, there are ways in which anybody can earn anything from a small subsidiary salary to a major income. Personal website owners everywhere have been able to host advertising in exchange for a few dollars here and there, whilst large businesses have been able to generate huge sums by representing other...

A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places. Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you'll undoubtedly noti...

The hottest thing in Internet marketing today goes by the name, “affiliate marketing”. If a person has not heard of this term, then he has been away from the Internet for quite a long time. Affiliate marketing is not a new product promotion strategy but it has never faded nor buried under a thick layer of dust and oblivion. Affiliate marketing is considered a relatively effective promotional strategy and this is why it has survived for a long time. But with the evolution of e...

Some online businessmen have claimed that they were able to have hundreds of dollars worth of sales overnight. And their stories have inspired other businessman to persevere in e-commerce. Their stories have also made many other online businessmen curious about what could have brought such a success in Internet business. The reason for such an astounding amount of sales is called affiliate marketing. What actually happened to such successful online businesses is that the a...

Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system where people traded items rather than using money. But how can anything primitive fit into the online world of Internet Marketing? Very easily! A cross promotion is, simply stated, the tra...

The business world is changing, and we are seeing the rapid rise of people who are wanting to work at home. Some companies are looking to make their employees sub-contractors because they want to pay less benefits. The economy and natural disasters have affected others. As a result, more and more people are looking to start a home business of their own. There probably never has been a greater opportunity to start a home business opportunity than now. With the internet giv...

Podcasting has been called the wave of the future. The truth, however, is that podcasting is the here-and-now and is rapidly gaining momentum across the world. There are podcasts available for just about any topic you can think of from cooking to video games to religion. As of February 2006, a Google search for the term “podcast” returns over 205,000,000 results. The amazing reality of this is that it is still, in effect, an untapped market that will continue its growth in th...

I’m a busy guy. I own several traditional brick and mortar businesses, and I spend a lot of time online. Since last month I’ve been spending a lot of time working on this blog and re-orienting myself on the Net. So every morning I let my four dogs out, grab a cup of coffee and toast a bagel, then run upstairs and get on my computer. Some days I need to be out of the house at 9:00 AM to get somewhere, and some days I have nothing but time. Either way there are three things ...