Marketing Articles

Can your product or service make your customer's lives easier? Find the basis of your marketing plan.

Many times, marketers forget to consider the customer when developing an online website strategy. This article provides practical tips to help marketers increase their online conversion rates.

I am sure you remember sitting in your marketing class in college when your instructor blurted something about the Four Pâ??s of Marketing. If you werenâ??t paying attention or perhaps missed class that day, here is a quick review. Itâ??s really a simple concept that is still employed by many of the fortune 500 companies today.

The “get-rich-quick deals” using "fast-and-easy money machines" may sound convincing in theory, but in practice, there is a gap in understanding the full meaning of the words “quick” and “fast” as it relates to making money. If the claims proved true, wouldn't everyone be rich tomorrow? In addition, why would anyone sell them rather than use them? Well, many people do sell them and some do use them, but not many get wealthy overnight. So part of the process of business bui...

Is it essential to put your physical, "snail mail" address on a business card? Some very experienced networkers insist that a physical address is necessary on a business card, usually because it makes it easier to mail a brochure or follow up letter after meeting someone. That's true, but beside the point, in my opinion. Here's what I think. With so little space available on a standard-sized card, every graphic or line of text you include must be carefully chosen. There...

Due to the huge amount of non honest webmasters that remove the link to your site after you have added their sites, Surfwebtips has set up a hosted remotely service that is checking continuously linking from ALL your link partners.

Lawyer marketing and the “manager’s mantra” go together. Never heard the manager’s mantra? The “manager’s mantra” is an important variable in successful legal marketing. The manager’s mantra is “If you can’t measure it, you can’t manage it.” Well, that is nice Henry and how will that help me? Most attorneys have some sort of referral network (if only a small one) however; attorneys really don’t know how to manage their lawyer marketing so that their referral network expand...

There are more and more home businesses and small companies that are competing for customers. Today the advertising market is much different than it has been in the past because of the number of products that are sold through the internet. Today one of the driving forces behind advertising is getting good address lists. These lists have become very sought after and depending on your needs, very expensive. The expense comes in if you are purchasing address lists with specia...

Classified ads are quite likely the most popular form of advertising out there. Not only are they cheap, but they can reach a huge audience in just one placement. And, most importantly, they really do the trick for your business. However, even the inexpensive and well-meaning classified ad can be ineffective, and even detrimental to your business if it's not written well. Knowing this, there are a few things to keep in mind when planning your next classified ad. Before ...

Return on investment in marketing cannot be measured accurately. Do you buy a Coke because it is on the billboard; because you saw the ad on television; because you saw the Coke truck; or because the Coke machine is convenient? Was it the ad this month or last? Or was it the ad you saw when you were 10? Or is it the fond memories you have of drinking Coke? Or the nice logo? The answer is – you probably don’t know exactly why you buy the Coke at the particular time that ...