Marketing Articles

I was chatting with a friend of mine recently, and we found ourselves on the subject of my website and ebook. I rambled on about how pleased I am with the way this project is going, and he asked me: "What got you involved with internet marketing in the first place?" I thought about this question for a second, then gave him an honest answer. "I got involved in this business because I was a sucker." We both had a good chuckle at this. My friend laughed because my response...

Every time I release a free e-book to my subscribers, I get great feedback about how awesome I am and how they could NEVER create anything so cool. ((sigh)) I have a confession to make. You see ... it is really really simple to make a short, viral e-book. It's not rocket science, I promise. If you know how to use Word for Windows, you can create an e-book. Now, as far as doing market research to find out if anyone will *buy* your e-book -- that's a whole 'nother ball...

One of the keys to Internet Marketing success is finding and exploiting underused niche markets. Once you find these niche markets, here is what you must do: 1. Collect e-mail addresses. This will be the key to your online niche business. When you are collecting e-mail addresses, you not only sell to your niche prospects immediately, but you can sell them other products in this particular niche market over and over again. You must collect e-mail addresses! 2. P...

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed. ** Consider the photo id Think about a "photo id" for a minute. Its most dominant ...

You want customer loyalty in your business. You want repeat business. How about making your customers into valued friends? Showing concern and empathy for their situation. The more your able to treat your customers as friends, the more business they will want to do with you. You'll watch your profits soar. Let's go through 10 ways you can keep your customers coming back to you, time and time again. And you will no doubt make "friends" in the process. 1. Send Birthday Ca...

Many of you may have heard of website promotion using press releases, but unfortunately this topic is still totally underestimated. If you are one of the persons that have heard of it but never really used it, then you might start knocking your head on the table after you've read my story... I built a health related website about a year ago which basically consisted of product reviews. Putting the site together took me quite a while as I set myself the goal to produce only...

Internet Marketing—It Takes Time. It is probably safe to say that the most important, least expensive marketing tool you possess when it comes to Internet marketing on a budget is your time—the time you spend and the time you wait. The more time you have to devote to marketing your product, or service, the more your name, or business, will be out there. Whether you create a very detailed website or simply run a blog about your product or service, who is going to take th...

I monitor a lot of blogs, forums and news sites with my trusty RSS reader. One of my favorite sites is SitePoint, which is a terrific discussion forum for webmasters, programmers and domain name investors. I’ve had some great conversations on the forums and via IM that have been very enlightening. In a recent post, one of the SitePoint forum guys was lamenting the fact that he was having trouble getting to 100 unique visitors per day. There was some good, solid advic...

It May Be Small, But It’s So Powerful...Your Business Card! If you’re like most professionals, you have a business card. But, what does your business card *do* for you? “Do”? Yes, that’s right; what does your business card *do* for you? Does it help to actively create more business for you or does it sit—like most business cards—in a big stack of other business cards that nobody ever looks at? If you want to maximize your marketing strategy into all areas of yo...

When most people have a task to do, they usually do well once they get started, and finding affiliate programs for your site or blog is no exception — you just need a little kickstart to get your brain into the right mode. There’s a really easy way to get things started…go look at one of your competitors. There are tons of ways to do this — the easiest way would be to put your keyword(s) into Google and see what pops up. The order of the results is based in good part o...