Marketing Articles

Part 1 of this article dealt with the aspects of writing for Pleasure, Publicity or Profit. We shall now explore the aspects of writing for Productivity and achieving your goal as a smart webmaster. The article writing craze is on. There is a glut of articles everywhere. Article Directories have sprung up like mushrooms. In fact some of them have come up with very special innovations and benefits for their subscribers. The old and popular directories too have restructured...

Writing Articles is a skill. To some it comes naturally while others acquire it either by experience or by following courses in the art of writing. Articles are written with a purpose. Some write for Pleasure, some write for Publicity, some for Profit while there are others who write for Productivity especially the Smart Webmasters. Writing for Pleasure: Those who write for pleasure have nothing at stake. They write for the love of it. There are no limitations, restrict...

Too many people look for quick and easy ways to market their business. It's like they are looking for some mojo or voodoo trick to woo unsuspecting customers who mesmerized by their savvy marketing message come running with open wallets. A more ethical approach to business is one of giving value first. Imagine no telling, selling, convincing or explaining. Business success is as simple as sharing who you are, being your best, and coming from a place of caring. Do that and ...

What if I told you that there was a secret force right under your nose that could help you to be successful, if only you reached out and claimed it. Well, it’s true! There are people all around you who can help you to be smarter, achieve greater success, and do incredible things with your life. So how do you identify those people and more importantly, how do you MEET them? Here are 4 simple steps for how to network your way to “King” of the Cyber Mountain! => Step 1. Who w...

== WHO NEEDS A PRESS KIT== Press kits aren't just for big corporations anymore. Whatever your line of business, be it an entrepreneur, a performer (musicians, artists), or an author (books/ebooks) you need a press kit. But what exactly is a press kit you ask? A press kit is like a resume for your company. It's a collection of company information and articles put together to inspire interest from media, investors, clients, and potential employees. The goal is to create a pr...

I am Sam! Sam I Am! That Sam-I-am! That Sam-I-am! I do not like that Sam-I-am! I was sitting down with my son last night to read Green Eggs and Ham. You know, of Dr. Seuss fame... I'm sure you read it when you were a kid. Anyway, I couldn't help but smile as I gleaned words of marketing wisdom that I found hidden in between the lines. Isn't it funny where ideas strike you sometimes? So here are some of the lessons that Dr. Seuss has to offer about marketing your ...

If you are marketing your site on the search engines, the keywords you choose for your site are crucial. Choosing the right keywords for your site should be the first step in search engine marketing. The key to choosing the best keywords is to choose keywords that are properly targeted, high volume, and low competition. Targeting When choosing your keywords, choose keywords that will give you prospects that are likely to buy your product. For example, if you are sell...

Click fraud is one of the biggest issues in the pay per click industry right now. It's easy to understand why, too – click fraud costs advertisers money, but gives no return. It cuts deep into profit margins, and in some cases, may be the difference between making money and losing money. Click fraud is, at its simplest, clicks on ads that are not generated by a real person interested in making a purchase. Click fraud can come from many different sources: Click bots, whi...

Google Adwords is the largest payper click program on the internet today. Yahoo Search Marketing Services (formerly Overture, Inc) is a close second, but Google remains squarely in first place. One of the things that distinguishes Google is their advanced ranking algorithm for pay per click ads. Most pay per click (a.k.a. PPC) search engines use a simple “the more you pay, the higher you get” ranking algorithm. The highest bidders are ranked the highest, with the other ads...

As a writer and former talent booking agent with the William Morris Agency, as well as a veteran jingle singer, my ears are always piqued when I hear an extraordinarily good spot. My interest is augmented further when I hear an incredible lead vocal and backup singer on that same commercial as well. I’ve always been fascinated with jingle singing and commercial singing in general, when I look at both the incredible talent and the money being made in the industry as a whole. A...